Roan Mountain's Powersports Destination

Built for the Rough Roads Home.

From trail-ready ATVs to weekend cruisers, we stock the machines that turn Appalachian terrain into your backyard. Expert service, real local knowledge, zero hassle.

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15+
Years Serving
500+
Vehicles Sold
100%
Local Commitment
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What We Offer

Find Your Ride

Whether you're tackling mountain trails or cruising country roads, we've got the perfect machine for your adventure.

ATV lineup on mountain trail
Popular

ATVs & Quads

Work-ready and trail-thrilling utility vehicles from top brands. From farm chores to backcountry exploration.

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Side-by-side UTV on dirt road
Best Seller

UTVs & Side-by-Sides

Capacity, power, and comfort for the whole crew. Perfect for hunting, farming, or weekend trail riding with friends.

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Motorcycle parked in mountain setting

Motorcycles

Dirt bikes, cruisers, and street machines. New and pre-owned options to match every rider's style and budget.

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Powersports parts and accessories display

Parts & Accessories

Tires, helmets, gear, storage, and performance upgrades. Everything you need to keep your ride trail-ready.

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Pre-owned powersports vehicles in showroom
Value

Pre-Owned Selection

Quality inspected used vehicles at prices that make sense. Every pre-owned ride earns its place on our lot.

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Financing Available

Flexible payment options to get you on the trail sooner. We work with you to find a plan that fits your budget—no hidden surprises.

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Expert Service

More Than a Dealership.
Your Trail Partner.

We don't just sell machines—we keep them running. Our service team treats every vehicle like it's going on its next adventure, whether that's a weekend ride or a season of hard work.

Full-Service Repair

From routine maintenance to major repairs, our technicians diagnose and fix it right the first time.

Scheduled Maintenance

Oil changes, filter swaps, brake service, and seasonal prep to keep your ride in peak condition.

Custom Upgrades

Lift kits, exhaust systems, protective gear, and performance parts installed by professionals.

Powersports service bay with technicians working on vehicles
Certified Techs
Factory-trained & experienced
Appalachian mountain landscape near Roan Mountain
Forest trail in the Appalachian region
Off-road trail in Tennessee mountains
Scenic mountain road in eastern Tennessee
Our Story

Rooted in the
Appalachian Trail

Southern Appalachian Motorsports wasn't built in a boardroom. We grew out of a love for the mountains that define this region—and the machines that let you explore every ridge, hollow, and trail.

Located right here in Roan Mountain, we serve riders, hunters, farmers, and adventurers across eastern Tennessee and beyond. When you shop with us, you're dealing with people who ride the same trails you do. We know what works, what lasts, and what's worth your money. That local knowledge is something no online retailer can replicate.

Local
Proudly serving Roan Mountain and surrounding communities
Trusted
Known for honest advice and fair pricing, every time

Ready to Hit the Trail?

Stop dreaming about your next ride and start living it. Visit our showroom or give us a call—we'd love to help you find the perfect machine.

Schedule a Visit (423) 772-4000
Find Us

Visit Our Showroom

We're conveniently located off Highway 19 in Roan Mountain—easy to find, easy to park, and ready to welcome you.

Address

8252 Highway 19 E
Roan Mountain, TN 37687

Hours

Monday – Friday 9:00 AM – 6:00 PM
Saturday 9:00 AM – 4:00 PM
Sunday Closed
Get in Touch

Let's Talk.
We're Here to Help.

Have a question about inventory, financing, or service? Send us a message and we'll get back to you as soon as we can. Or stop by the showroom—coffee's always on.

Call Us
(423) 772-4000
Visit Us
8252 Highway 19 E
Roan Mountain, TN 37687
Is this your business?This is my business